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Arsenal ahead of Chelsea, Liverpool and rivals as fans go crazy for new shirt

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Arsenal have the 'most demanded' home shirt in the whole of English football.

A study from has found Arsenal moved up from second to first this season, ahead of London rivals Chelsea, along with last season's number one Liverpool, Manchester United, and Manchester City.

Seeing that crisp new shirt for the first time is a highlight of many a football fan's summer, particularly this year when most other activities have been put on hold.

This season's Arsenal kit didn't disappoint, and the proof is in the pudding, with the Gunners' new home shirt the most in-demand across all four of England's top divisions.

Premier League teams are set to lose up to £15million in shirt sales this season with a historic five-year low predicted.

*Analysis is based on search data, page views and sales metrics of 4 million shoppers searching 6 million fashion items on

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